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GOV. PRITZKER LAUNCHES MASK AWARENESS CAMPAIGN: ‘IT ONLY WORKS IF YOU WEAR IT’
Public Health Campaign Uses Real-Time Data to Allocate Resources to Communities with Greatest Risk; Illinois Mask Mandate Went into Effect May 1
Springfield, Ill. — Governor JB Pritzker launched a new $5 million awareness campaign today to encourage Illinois residents to wear a face covering every time they’re in public — because it only works if you wear it. Following the data-driven approach that has guided Illinois’ coronavirus response, the campaign uses local information to advertise on broadcast and cable television, radio, billboards and social media to the communities with the greatest risk from COVID-19.
The Governor launched the campaign from the State Emergency Operations Center in Springfield with those who are helping to lead the state’s response: Dr. Ngozi Ezike, Director of the Illinois Department of Public Health, and Alicia Tate-Nadeau, Director of the Illinois Emergency Management Agency. As of Friday, 11 counties have now reached IDPH’s “warning level” for virus spread, including here in Sangamon County.
“I’m proud to launch a new public awareness campaign today that has a straightforward message for Illinoisans: A mask is like anything that keeps us safe. It only works if you wear it,” said Governor JB Pritzker. “We’ve made so much progress since the beginning of this pandemic. Let’s protect that progress. This is our moment to pull together as families, friends and neighbors. We’re all safer and stronger when we go all in, Illinois.”
“This campaign connects the dots between daily actions we take to keep ourselves safe and one the best things we can do to fight COVID-19: wearing a mask,” said IDPH Director Dr. Ngozi Ezike. When you get in a car, you buckle your seatbelt to protect yourself in case you get into an accident. When you play football or ride your bike, you put on a helmet to reduce your risk of seriously injuring your head or brain. When you’re on the water, you put on a life jacket so you don’t drown. And when you’re in the bedroom, you use a condom to protect against STIs. A mask is no different. It only works when you wear it.”
“Governor Pritzker, Dr. Ezike and I spend each and every day poring over the numbers, making decisions to keep people safe and planning for what’s ahead,” said IEMA Director Alicia Tate-Nadeau. “If we continue on the track we’re on, we’ll need to look at bringing back some restrictions that we’ve seen over the last few months. Nobody wants that. We haven’t seen enough people wearing face coverings and following the rule we put in place on May 1. If more people do their part by wearing a mask in public, we can move forward, not backward. Let’s go all in, Illinois.”
Governor Pritzker introduced Illinois’ mask-wearing requirement on May 1, the same day Illinois moved into Phase 2, and called for a national mask mandate during testimony before the U.S. House of Representatives on July 8.
Building on decades of public health campaigns that have helped the public adopt safety precautions as daily practices, the campaign reminds Illinoisans that wearing a mask is just like wearing a seatbelt, a helmet or lifejacket, tools used every day to prevent serious injury or even death. Research has found that highlighting these commonsense comparisons is the most effective messaging to change behavior and increase mask usage. Research also demonstrates that wearing a face covering is one of the most effective ways of decreasing the spread of the virus, and new research indicates it could also provide important protection to the wearer.
The $5 million campaign will reach residents statewide in both English and Spanish through a variety of traditional and online media channels, including broadcast, cable and connected TV; streaming audio and radio; billboards; digital display and video; and social media. Like other coronavirus-related expenses, costs are reimbursable by the federal government.
To view or download the videos, audio and images, CLICK HERE.
Driven by real-time data, the awareness effort will respond to the latest trends in cases and mobility at the county level, following the evolving on-the-ground conditions in communities across the state. For example, if both cases and mobility are high in a county, platforms in that county would receive the maximum amount of funding, while counties with lower cases and mobility would receive baseline funding. The funding model was built to ensure all counties have ample coverage of this vital public health messaging.
‘It only works if you wear it’ was developed by Illinois-based ad agency OKRP, directed by world-renowned photographer Sandro and produced with SAG-AFTRA talent. The campaign is supported by TimeZoneOne and Spurrier Group and guided by data insights from the state’s COVID-19 modeling team and Civis Analytics.
GOV. PRITZKER RELEASE GUIDELINES FOR BUSINESSES AND WORKPLACES TO SAFELY REOPEN DURING PHASE 3 OF RESTORE ILLINOIS
Guidance Developed by the Illinois Department of Commerce and Economic Opportunity and the Illinois Department of Public Health with Input from Industry Leaders and Business Owners
May 25- Springfield – Governor JB Pritzker today released industry-specific guidelines that allow for the safe re-opening of businesses as the state progresses into the next phase of the Restore Illinois plan. All four regions of the state are on track to advance to Phase 3 of the plan in the coming days, allowing thousands of residents to return to work, and the reopening of businesses in the following industries: retail, offices, manufacturing, barbershops and salons, summer programs, various outdoor recreation activities and bars and restaurants for outdoor dining.
Guidelines as well as toolkits for businesses can be found on the Illinois Department of Commerce and Economic Opportunity (DCEO) website, HERE.
Read the Full Press Release
Common Guidelines for all Phase 3 Businesses and Operations to follow can be found in the Phase 3 Business Toolkit
Manufacturing facilities such as plants, factories and mills
Non-customer-facing offices such as: legal; accounting services; architectural, engineering design; and other professional services
Retailers and merchandisers such as: grocery stores; hardware stores; clothing stores; pharmacies; department stores; shopping malls
Stores providing assorted services for dropped off goods, such as: dry cleaners; electronics repair shops; shoe repair shops; car washes
Youth sports games or matches, group sports lessons, team or group sports practices (no competitive sports permitted in Phase 3)
Health and Fitness Centers
Gyms, fitness centers, yoga, dance, cycling, pilates, barre studios, and other customer-facing fitness centers
Personal Care Services
Hair salons, barber shops, nail salons, spas, massage parlors, waxing centers, tattoo parlors
Customer facing services such as driving ranges, outdoor shooting ranges, paintball courses, outdoor adventure parks
Guidelines Toolkit (coming soon)
Recreational youth programs such as sports camps, recreational camps, educational camps
Guidelines Toolkit (coming soon)
Restaurants and Bars (outdoor dining and drinking)
Full-service restaurants, limited-service restaurants, snacks bars, taverns, and other food and beverage businesses
Governor Pritzker Announces Restore Illinois: A Public Health Approach To Safely Reopen Our State
MAY 5 GOVERNOR’S PRESS RELEASE- Building on data, science, and guidance from public health experts and after consulting with stakeholders across the state, Governor JB Pritzker announced Restore Illinois, a five-phase plan focused on saving lives, livelihood, and safely reopening Illinois.
“"We have to figure out how to live with COVID-19 until it can be vanquished – and to do so in a way that best supports our residents’ health and our healthcare systems, and saves the most lives," said Governor JB Pritzker. "Restore Illinois is a public health plan to safely reintroduce the parts of our lives that have been put on hold in our fight against COVID-19. This is also a data-driven plan that operates on a region-by-region basis, a recognition that reality on the ground looks different in different areas of our state."
The five-phase plan is guided by public health metrics designed to provide a framework for reopening businesses, education, and recreational activities in each phase. This initial plan can and will be updated as research and science develop and as the potential for effective treatments or vaccines is realized. READ THE FULL PRESS RELEASE
View the full Restore Illinois plan
View Restore Illinois Health Regions
View Restore Illinois: A Public Health Approach To Safetly Reopen Our StateGovernor Pritzker’s Modified Stay at Home Executive Order
View all Executive Orders related to COVID-19